SMS Opt-In Documentation

1. Purpose

This document describes the SMS opt-in process for the Kesher school communications platform. It is intended to satisfy the opt-in documentation requirements of The Campaign Registry (TCR), US wireless carriers, CTIA Messaging Principles and Best Practices, and the Telephone Consumer Protection Act (TCPA).

Kesher operates an A2P (Application-to-Person) 10DLC SMS messaging platform. All SMS messages are sent on behalf of educational institutions (schools). Schools are the Message Originators and are solely responsible for collecting, documenting, and maintaining consent from their message recipients.

2. Consent Model

Kesher uses a school-facilitated explicit single opt-in model. The consent chain operates as follows:

3. Opt-In Verification

Kesher's platform enforces the following technical controls to prevent messaging of non-consented recipients:

• Import certification gate: School administrators cannot complete a contact import without affirmatively clicking a certification checkbox confirming that all imported contacts have consented.
• Opted-out suppression: Kesher automatically checks every recipient against its suppression list before sending any message. Opted-out phone numbers are silently skipped and are never re-messaged.
• STOP keyword processing: Inbound STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT replies are processed automatically and in real time, with no manual intervention required.
• Audit trail: All import events, certification acknowledgments, and opt-out records are stored with timestamps and administrator identity.

5. Consent Record Keeping

Consent records are maintained as follows:

• School-side records: The school is responsible for maintaining the original consent documentation (enrollment forms, digital opt-in records, etc.) and must provide these records upon request.
• Kesher import records: Kesher records the import timestamp, administrator identity, and certification acknowledgment for every contact import event.
• Opt-out records: Kesher retains a permanent suppression list of all opted-out phone numbers. These records are never deleted and are applied globally to prevent re-messaging.
• Inbound message logs: Kesher records all inbound messages (including STOP, HELP, and UNSTOP replies) with timestamps for compliance audit purposes.

6. Message Footer

Kesher automatically appends the following opt-out footer to every outbound SMS message:

This footer is appended automatically and cannot be removed by school administrators, ensuring that every recipient is aware of their right to opt out at any time.

7. Prohibited Practices

Kesher's Terms of Service explicitly prohibit the following:

• Sending SMS messages to recipients who have not explicitly consented
• Importing phone numbers sourced from purchased lists, web scraping, or any non-consented source
• Re-messaging recipients who have opted out
• Sending unsolicited commercial messages, spam, or marketing content unrelated to school communications
• Misrepresenting the sender identity or content of messages

Violations of these policies may result in immediate account suspension and removal from the Kesher platform.

8. Compliance References

• CTIA Messaging Principles and Best Practices (current edition)
• The Campaign Registry (TCR) A2P 10DLC requirements
• Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227
• CAN-SPAM Act of 2003
• Family Educational Rights and Privacy Act (FERPA)

9. Related Documents

• Privacy Policy — describes how Kesher handles personal data including phone numbers and SMS consent
• SMS Terms & Conditions — recipient-facing terms governing the SMS messaging program
• Terms of Service — school administrator agreement governing use of the Kesher platform
• Call-to-Action Documentation — sample CTA language and opt-in flow description

10. Contact

For questions about this documentation or Kesher's SMS compliance program: