Call-to-Action (CTA) Documentation

1. Program Overview

Kesher ("Kesher") operates an A2P (Application-to-Person) SMS messaging platform designed exclusively for educational institutions. Schools use Kesher to communicate with their communities — including parents, guardians, students, staff, alumni, and other authorized school community members.

Kesher operates as a messaging service provider on behalf of individual schools. Each school is the Message Originator responsible for obtaining, documenting, and maintaining consent from message recipients before importing contact information into the Kesher platform.

All SMS messages sent through Kesher are transactional or informational school communications. Kesher does not send marketing or promotional messages on its own behalf.

2. Opt-In Method

Kesher uses a school-facilitated explicit opt-in model. Consent is obtained by the school (Message Originator) directly from each recipient prior to that recipient's phone number being imported into Kesher. The following methods are used:

• Annual Enrollment / Re-Enrollment Forms: Schools include a written or digital SMS consent checkbox on student enrollment and annual re-enrollment forms. The checkbox explicitly states the school's intent to send SMS messages via the Kesher platform.
• Emergency Contact Update Forms: Schools collect updated phone numbers and SMS consent through emergency contact update forms distributed annually or at key school events.
• School Website / Parent Portal Registration: Schools with online portals include an SMS opt-in checkbox during account creation or profile updates.
• Staff and Faculty Onboarding: New staff and faculty provide SMS consent as part of the hiring or onboarding process.

4. Required CTA Elements

All school-facing CTAs used to collect SMS consent must include the following elements, consistent with CTIA Messaging Principles and Best Practices and TCPA requirements:

• Identity of the message sender (school name and/or Kesher)
• Description of the types of messages to be received
• Disclosure that message and data rates may apply
• Disclosure of message frequency or that frequency varies
• Instructions for opting out (STOP keyword)
• Instructions for getting help (HELP keyword or support contact)
• Link to privacy policy
• Statement that consent is not a condition of purchase or enrollment

5. Import Certification

Before importing any phone number list into Kesher, school administrators must affirmatively certify the following:

Kesher enforces this certification requirement at the time of every contact import. Schools that cannot provide this certification may not import those contacts for SMS messaging.

6. Message Types

Messages sent through the Kesher platform are limited to the following school communications use cases:

• Emergency alerts and safety notifications
• School event announcements and reminders
• Attendance and absence notifications
• Administrative announcements from school leadership
• Schedule changes and closures
• Fundraising and community event information
• General school community communications

Kesher does not support or permit the sending of marketing, promotional, political, or unsolicited commercial messages through its platform.

7. Sample Messages

The following are representative examples of messages sent through the Kesher platform on behalf of schools:

8. Opt-Out Processing

Kesher processes opt-out requests in real time. When a recipient replies STOP (or any recognized opt-out keyword), the system immediately:

• Marks the phone number as opted-out in the Kesher database
• Sends a single confirmation message: "You have been unsubscribed from [School Name] via Kesher. No further messages will be sent to this number. Reply UNSTOP to re-subscribe."
• Suppresses that number from all future sends for that school
• Records the opt-out timestamp and keyword received

Recognized opt-out keywords: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT.

Opt-out records are retained indefinitely to prevent re-messaging opted-out recipients.

9. HELP Response

When a recipient replies HELP, the system automatically sends the following response:

10. Privacy and Data Handling

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

For complete privacy information, see our Privacy Policy and SMS Terms & Conditions.

11. Contact